IRC Tire selects LiFT creative studios to help relaunch the brand in the U.S.
CARLSBAD , CA — As part of its plan to re-enter the U.S. market, legendary Japanese tire maker IRC Tire named Carlsbad-based LiFT creative studios (LiFTcs) as its creative and interactive agency of record. Inoue Rubber Company, or IRC as it’s best known, is a global , two-wheel, tire manufacturer based in Nagoya. The company […]